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The Step By Step Training to Help You Build A Successful Online Business


To give you more freedom without wasting time, energy, or money.



What does it take to build a successful online business?

How do the people in the case studies you read do it? 

Create a blog? Earn over $100,000 in the first year.

Launch a product? Do 5 figures in the first 24 hours.

Started homeless with $7 dollars? Million dollar business in 18 months.

Honestly, those kinds of results really used to irk me.



Because I couldn’t replicate them.

Let me tell you WHY I couldn’t replicate them…

The thing nobody will mention to you. 

The little secret they keep in their closet which conveniently gets left out when writing their case studies.

The REAL reason they have spectacular results us mere mortals can only dream about. 

  1. They work hard — very hard.
  2. They have a tribe they understand that's willing to buy what they're selling.
  3. They've built systems.

I hate to burst your bubble if you thought there was a magic bullet laying around somewhere for you to pick up. 

There are no honest get rich quick schemes. 

Once I learned that, once I understood the power of a tribe, I worked hard to create my own. 

I decided to treat this internet thing like a business. 



I Built a Tribe. I Built a System. I Built a Business




Building a highly engaged tribe is the single most powerful thing you can do to grow an online business.

If you want a reliable income outside of your day job or want to quit and start a business you can call your own then an audience – a tribe – is your golden ticket.

But here's a truth people like to shy away from. There are no shortcuts to building a successful tribe and business that excludes hard work. If you can put in the work and want the data driven, results oriented path then I'll be the freaking black Rambo in your corner.  

But, how do you build a tribe, how do you start a business?

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” - Seth Godin


 I Intend to show you exactly how to make it a reality.

  • Even if…you don't have a business idea
  • Even're not a world-famous expert
  • Even're overwhelmed with no idea where to start
  • Even've got little to no tech skills
  • Even don't have all the time in the world
  • Even don't have connections
  • Even if...the space is already crowded
  • Even if… you don’t have tons of seed capital


How to Build an Online Business - The Right Way


I'm Daniel Ndukwu – Founder of The Experiment.

Over the last 12 months, I’ve taken my latest project – The Experiment – and turned it into a viable business.


I decided to make I decided to make The Experiment a strong brand on its own.

I didn’t start it with zero knowledge, but it wasn’t easy either.

I’d read blog post after blog post and listened to dozens of podcasts trying to find strategies and piece together pieces of information.

The stuff that would fill the gaps in my knowledge.

I’d run across quotes from people like Pat Flynn, Seth Godin, and Jeff Goins about building audiences, creating your own platform, and giving people what they wanted.

I was familiar with most things they were saying because some of it applied in affiliate marketing. 

I was missing the big picture.

Let me tell you something about the make money online niche. 

There's a lot of rehashed advice, templates, and strategies our so called thought leaders push out on the unsuspecting masses. 

You fail to internalize the underlying rational and theories that make the strategies so successful and in the end, perform empty gestures that don't help you achieve your goals. 

You fail and move on to the next strategy. 

The problem doesn't stem from strategy, it comes from having a concrete goal and applying what you learn to achieve those goals. 

Putting the pieces of the puzzle together. 


I did the only thing I could. I studied the greats and internalized the underlying rationale of their work.

Here's where it was different.

Instead of following them to the letter, I tested strategy after strategy, measured the results, and incorporated the winners into my workflow.

I figured out HOW and WHY.

I ended up with a few methods that worked very well for both The Experiment and my other websites.

In less than 90 days, I’ve amassed over 2 million views on my content.


In less than 60 days, I added over one thousand contacts to The Experiment’s mailing list.

A mailing list that was mostly neglected. 

I’ve been able to guest post on some of the largest industry websites and have partnered with other companies on amazing projects.

I’ve been approached by dozens of entrepreneurs – readers of The Experiment:

 I’ve taken many of them through the exact process I’ve used to build my businesses and further refined the process into a replicable framework. A framework that anyone who follows can use to get tangible results.


 I've learnt so much since meeting Daniel. He's been a mentor to me and my business wouldn't have been possible without his help. More than just handing me a blueprint, I’ve seen just how far I can go with clients and customers across the world. Daniel is knowledgeable, willing to help people, and gets things done.

- Felix Yim

Three Things to Avoid at All Costs When Building Your Online Business


Having worked with many people just like you I’ve seen and been a victim to almost all the mistakes you can make when building an online business.

These mistakes will hold you back and leave you wondering why none of the “expert advice” is working for you.

You WILL face obstacles — some more serious than others — and your success depends on your ability to meet them head on and CRUSH THEM.


1. Trying to piece everything together from blog posts and podcasts.

If you’ve ever been in sales, you’ll know the common practice of giving them the sizzle to sell the steak.

Blog posts and podcasts are the sizzle.

They whet your appetite and give you the hint of a strategy.That’s what they’re meant to do.

Those "67 steps to market your content" posts.

The unaware will try all 67 of them at once which we both know is a silly way to go about business.

Then again, there’s the other group that'll read a post about being a lean startup and take that to mean they can figure out everything on the fly.

Here’s the thing, when you get your education like this you’re either on one end of the spectrum or the other. We both know extremes are dangerous.

Either you’re doing too much or too little to build your business. Getting 100% of your information from the freebies is basically like trying to become an astrophysicist by reading articles on NASA.

It doesn’t work.

So what do you do?

You get a Guide


One thing I like so much about Daniel is that he is honest. He will tell you that it should work for you, but you should always test to make it better. TRL gave me the confidence and the skills I needed to take a leap of faith on my ideas. It is the best decision I could have made. 

-John Wormly


2. Thinking you need a million visitors and subscribers

This is probably my favorite and most pervasive misconception about an online business.

People literally think they need a hundred million visitors a month in order to create a business that can support their lifestyle.

Let me ask you something.

If you were selling items that could only be purchased by people 18+ but you got a million people who were 17 and under to your website, would you sell anything? No.

The amount of traffic isn’t nearly as important as the relevance of that traffic. The more interested those people are in what you’re offering, the more likely they are to buy from you — repeatedly.

I made my first sale when I had less than 50 visitors/day!


3. Trying to do everything alone

Look, there’s no shame in reaching out to people who’re further along than you to seek help.

Doing everything by yourself isn’t only unadvisable, it can be detrimental.

Reading blogs?

Listening to Podcasts?

Downloading Ebooks?

All these things will only take you so far.

You need the accountability and the direction of someone who’s been where you’re trying to go.

Someone who can cut your learning curve in half.


Someone who can help when it gets tough, push you when you get lazy, encourage you when you’re down, and hold you ACCOUNTABLE.

The lion without a pride doesn’t survive for very long. The lion with pride doesn't go far either.  An entrepreneur without a tribe is even worse.

Who’s helping you?

Who’s holding you accountable?

What system do you have in place?


Three Simple Steps to Building Your Online Business

Building a successful online business isn’t nearly as difficult as people make it seem.

You don’t need to spend 20 hours a week on social media. You don’t need to spend 30 hours a week trying to figure out SEO.  

You don’t need to hire a conversion rate optimization specialist.

There are three steps — only three — that when done right will help you build a thriving digital brand.

1. Find Your Tribe 

There are people in the world who want what you have to offer them.They’re in their homes searching with Google, creating threads in forums, and letting the world know what they need.

Your only job is to find them and give them what they’re asking for.

You don’t need to reinvent the wheel.

You don’t need to create a new piece of technology.

All you need to do is find the huge group of people looking desperately for what they need.


The Rebus Lab is a large course and I was worried I would get lost inside. I shouldn't have been though. It's well laid out and has these super useful worksheets in every module that help you order your thoughts and take action.

-Ashley Livingston


2. Engage Your Tribe 


Once you find them, you need to engage them. You need to let them know you have what they’re looking for.

That won’t happen by writing blog posts on your website and hoping the traffic fairy blesses you. No, you’ve got to get out there and find where they’re already hanging out.

Once you’re there, it’s up to you to speak their language and give them unparalleled value. Listen to them, they’re telling you everything you need to know.

Engage them.

Interact with them.

Help them.

Solve their problems.

It doesn’t take hours out of your day so you can keep it going knowing you’re making a positive impact on people’s lives while growing your business.

 It’s not rocket science, give value.

3. Build Systems to ConvertYour Tribe 

Building your tribe occurs in two phases.

Let them understand your way of thinking and then turn them into your customers.

How do you do that?

Simple, show them your way of thinking will actually get them what they want. It’s not about backing it up with stats and figures.

It’s about showing them what they want to see — results.

If you’re a fashion brand that helps plus sized women feel comfortable in their own skin then show them how you’re making that a reality.

Once you can show them the results they're looking for the very next step is to create a system that works all day everyday to give your tribe what they want. 



The Rebus Lab


 That's why I've put together a complete system to help you overcome each of these mistakes, hit the right milestones, and ensure you reach your goal of starting and growing a successful online business.

The Rebus Lab isn’t just a course. It's a master class and coaching system designed to take you by the hand and teach you the principles and strategies needed to build a powerful and profitable digital tribe for your online business. And to provide the accountability and support system you crave.

  • Easy-to-follow lessons? 
  • Supportive community of entrepreneurs? 
  • Built-in accountability?
  • Regular updates to the course material and new courses added?
  • Exclusive training from industry experts?

This course - The Rebus Lab - is grounded in proven principles and strategies that work. It’s broken down into simple, comprehensive, procrastination and doubt killing lessons that walk you through all the phases of building your business.

Each module has a specific action item and focus so you can systematically grow your business.

No more guesswork.

No more trial and error.

No more reverse engineering.

No more procrastination.

Just follow the blueprint


What will you learn in the course?

The course covers four primary topics


How to find your tribe and profitable Idea.

The biggest stumbling blog people have is choosing a niche and sticking with it.

Either they go too wide or too narrow.

Neither of which is a good idea.

They spend way more time than they need to in finding what industry they should tackle and what to sell to people in that industry.

The Rebus Lab has an entire module dedicated to finding your tribe, understanding what they want, figuring out who your competitors are, and building a platform that caters to the right people.

But (and this is an important part) there is a lot of information out there about finding your niche. The Rebus lab takes it a step further by showing you how to validate that niche before spending any time growing your business.

The goal is to help you build a successful business. Not a nice blog.

The course is designed in a way to help you move along sequentially.

You don’t unlock traffic strategies until you’ve already chosen your niche and built out essential assets that’ll turn that traffic into income.


As soon as you get inside Daniel starts to break down a powerful business model. After breaking it down he shows you companies that are doing it and making a killing. It completely changed my perspective about online business and what I should actually be spending my time on. This course is full of knowledge bombs you will have a hard time finding from the blogs.

- James Mattheson 


How to engage with your tribe and build a relationship to sell them — anything you can imagine

The most talked about metrics in online business are, well, all of them.

Are they opening my emails?

Are they clicking through to my website?

Are they leaving comments?

How many people are sharing?

Are they this are they that?

Many  metrics are vanity metrics. I know, I used to fuss over them too and when I really looked at them, they didn’t affect my bottom line one bit.

I’ll show you the most important metrics to focus on in your business and how to use those metrics to determine what to sell and what to throw in the dust bin.

You’ll also learn how to build a relationship with your tribe whether you’re putting your face on your brand or not. Hint: It has nothing to do with telling your life story.

You’ll also understand how to make a seamless transition from giving out value for free and putting it behind a pay wall so you don’t come off as a sleazy salesperson. 


The software you need to grow your business

One of the biggest problems I ran into early on was knowing what software to use.

What pop-up software should I use?

What landing page software should I use?

Should I use Mailchimp of Getresponse?

Is WordPress or Squarespace better?

There are so many options. It can be overwhelming. I spent nearly 3 months just trying to pick an email provider, then changed. What a PAIN!

With this course you can avoid all of that. I'm going to give you an easy-to-follow blueprint to set up your internal systems to manage your business.

You’ll also get recommendations on the best software to use.

No guesswork.

No spending months to pick service providers.

We're even working on some custom software that'll be available soon. As a member of The Rebus Lab, you'll have exclusive access to those tools.


How to scale your business beyond a side project and into a full-time income source.

You know pretty much everything you need to start and set up your online business.

Now how do you grow it?

The second half of The Rebus Lab is dedicated answering that question.

You’ll learn how to create passive systems that do the heavy lifting for you.

You’ll learn the exact plan I use to launch new products (including this one).

You’ learn when – if you’re not doing it already – when to start selling to your tribe.

How to prime your tribe for the launch and make sure it doesn’t fall flat on its face

The replicable formula for launching a book, course, software, coaching program, or physical product. 


Course Details: 

You will Get


Dozens of templates, cheatsheets, and scripts.  

35 Video Lessons totaling more than 7 hours

Guided WorkBook for each module 

Access to private mastermind group

Module 1: The Blueprint

  • Quick orientation of the course and what to expect.
  • The Workbook that’ll follow you through every module of the course.
  • A case study on an online business that’s making hundreds of thousands of dollars a year.
  • You’ll be set up with a simple strategy that’s hardly ever talked about, but can double your progress and business.
  • A simple exercise that’ll put your business in perspective so you can grow it without doubting yourself.
  • Objections you will face and tried and tested ways to overcome them BEFORE you start building your business.

Module 2: Finding Your Niche and Profitable Idea

  • You'll learn how to find your ideal niche using our three part framework.
  • You’ll learn how to validate your niche before you ever spend a single second or dollar building your business in it.
  • You’ll learn how to find out who the people in your niche are and where they hang out online so you can meet them there and give them what they want (live walkthrough with example niche).
  • You’ll learn how to get inside the head of your tribe so your messages resonate with them every time (live walkthrough with example niche)
  • You’ll learn how to do competitive analysis so you’ll have a better idea of your market and your position in it and prevent yourself from becoming another me-too brand (live walkthrough with example niche).
  • You’ll learn how to build a customer profile that helps you make the right business decisions.
  • You’ll learn how to create a killer value proposition that lets your ideal customer know they’ve come to the right place.
  • You’ll get worksheets and templates to help you organize the information you find for easy reference.

Module 3: Setting up Your Business the Right Way

  • You’ll learn the counterintuitive strategy that’ll turn the most important page on your website into a conversion generating machine.
  • You’ll get behind the scenes access to our automated conversion workflow that builds our business all day every day.
  • You’ll learn how to optimize your website in a way that makes both humans and search engines happy.
  • How to set up your site structure to lead people where you want them to go.
  • You’ll learn how to set up four extremely important reports in Google analytics so you can see essential business building information at a glance.
  • You’ll get access our black book of software – both freemium and paid – that I use on a daily basis.
  • You’ll learn how to set up operating standards that’ll allow you to hire staff and services providers so they can hit the ground running and make your workflow easier.
  • You’ll learn the aspects of yourself and your business to focus on that’ll help you grow it much much faster.
  • You'll get access to my partners with a powerful email marketing system - free. 

I know what a landing page was but I did not know what message match was. When I found out and applied it to my business my conversion rates more than doubled from 10% to 25%. I have not finished the entire course yet but I just needed to tell you that. You are awesome!

- Eden Archer


Module 4: Strategizing and Building Assets 

  •  You’ll learn the real metrics to focus on to grow your business and what to do with them.
  • You’ll learn the simple thing we do to prevent us from growing vanity metrics so that we can keep our eye on the goal.
  • You’ll learn how to build killer landing pages that have conversion rates of 25% or higher
  • You’ll learn how to create an optin bribe in less than one hour that'll make people joyfully give you their contact information.
  • You’ll get evergreen headline formulas and templates that’ll boost click through rates, conversions, and sales. 
  • You’ll learn how to marry your messages and your visitor’s expectations to create a better experience and higher conversions.

Module 5: Content Marketing, Promotion, and Gaining Traction

  •  You’ll learn the simple formula to create a hook that engages your reader and compels them to read every blog post.
  • I’ll show you how to create content upgrades that actually work and how to do it without spending hours of your time.
  • You’ll learn how to find content ideas with a proven track record so you don’t waste time guessing whether or not it’ll build your business.
  • I’ll walk you through the must-have criteria of amazing content so your website visitors fall in love with you.
  • You’ll learn how to create and promote content using the Pareto Framework.
  • How to take your writing to the next level and develop a unique voice even if your writing sucks right now.
  • The different content archetypes and how to use them.
  • How to match your content to your visitor’s level or awareness so you move them seamlessly through your sales funnel.
  • You’ll learn how to get featured in your industry publications and build meaningful relationships with influencers – complete with my most effective pitch templates.

Module 6: Mastering Email, The Lifeblood of your Business

  • You’ll learn advanced strategies - based on psychology - to grow your email list.
  • You’ll learn what NOT to do if you want to keep your email list active and engaged (and what to do instead)
  • You’ll learn a simple framework to increase open rates and click through rates (It’s based on timeless copywriting).
  • You’ll learn how to create a long term automated engagement campaign that shows you who your true fans are (so you can unlock amazing results).
  • You’ll learn the different types of emails you should be sending to your list.
  • You’ll learn how to segment your list based on the actions they take on your website so you’re not shooting in the dark.
  • You’ll learn how to get other people to grow your email list for you (and they’ll be happy to do it).
  • You’ll learn the most overlooked portion of your email and how to use it for maximum results.

Module 7: Launch

  • You’ll get the behind the scenes look at how we launch products.
  • You’ll learn exactly what to do and when to do it before launch.
  • You’ll learn how to build anticipation before a launch so people are ready to buy.
  • You’ll get the exact templates and swipe files of successful launch sequences so you can repurpose them and use them for your own launches.
  • You’ll learn what we do to validate new products before launch so you never have a dud.

How The Course Is Delivered

The Rebus Lab is open to you as soon as you sign up. 

As soon as you're in the members area, you can view all the lessons and modules. 

I strongly suggest you take each module in turn. The course builds on itself so it's important to have a solid foundation before moving on to learn new concepts. 

The Resources

Resource 1: 

The Rebus Lab Private Mastermind and Community

As a member of The Rebus Lab, you’ll have full access to our mastermind and community.

You’ll be able to talk to people who’re just starting their journey and those with years of experience.

It’s a place where we host informal training, off the cuff strategy sessions, schedule meet-ups, and hold each other accountable.

This is one of the features I’m really really really excited about because I’ll be right there with you answering your questions and learning from you at the same time. You won’t be overwhelmed with all the new things you’re learning because you’ve got a community right there in the trenches with you.

Resource 2:

Instagram Mastery

With The Rebus Lab, you get everything you need to start a profitable lifestyle businesss.

We took it a step further.

As a bonus resource, you'll learn how to tap into the social network with more than half a billion users - Instagram. Instagram mastery comes with over 60 minutes of video lessons which take you though how to set up your profile all the way to generating revenue with the platform. 

You'll learn:

  • How to create an appealing feed. 
  • How to grow your account by leaps and bounds without spending all your waking hours on the platform. 
  • The tools that'll cut your management time down to 10 minutes a day so you can focus on your core business. 
  • How to identify opportunities and drive revenue as (even if you don't have a following). 
  • The little known secrets to drive massive traffic and revenue using your page or other popular pages. 

Resource 3:

Course Workbook

The Rebus Lab is larger than your average online course and there are plenty of action items for you to get done.

We’ve put together a workbook that follows you through every step of the course to make sure you’re hitting milestones and have a tidy place to record your best strategies.

It also has supplementary content with detailed explanations to fill in some of the gaps in your knowledge.

I reached out to Daniel and my lucky stars must have aligned that day. He told me he was looking for a guinea pig to test something out. Obviously, I agreed and I’m happy I did. He opened my eyes to what I needed to do and what I could ignore. Because of that, I've gotten my first few sales and I'm building authoriy and trust in my industry. If you want a well thought out, step-by-step, and effective blueprint to build an online business then Daniel is your man.

– Rashad Patterson

The Rebus Lab Complete


  • The Rebus Lab Course
  • Access to private mastermind of The Rebus Lab
  • Over 35 Video Lessons totaling 7+ hours
  • Instant access to Instagram Mastery bonus course
  • Course Workbook
  • The first look (and use) at software we develop

The Rebus Lab Payment Plan

$77/month For Four Months

  • The Rebus Lab Course
  • Access to private mastermind of The Rebus Lab
  • Over 35 Video Lessons totaling 7+ hours
  • Instant access to Instagram Mastery bonus course
  • Course Workbook
  • The first look (and use) at software we develop


Try The Rebus Lab risk free for 30 days… RISK-FREE!

What happens if the course just doesn't work for you?

If you don't see business growth in your first 30 days ask for a refund.

Simply email support ( any time within 60 days of purchase, show you did the work, and we'll send you a full refund.

My goal is to make sure your business GROWS.

If you give it an honest effort and it doesn't, then I haven't done my job and don't deserve your money.

Note: If you are buying this course because you want a magical pill that will make your business grow really fast without you doing any work, this is  not for you. Growing your business requires a lot of work. A lot of commitment.  A lot of persistence.

If you are lazy, don't buy the course. We require that you actually do work. If you do opt to refund the course, we require you to submit a few basic assignments to show you given it an honest effort. If that isn't something you're cool with, we understand. This course probably isn't a good fit for you. (Full Details)



The Rebus Lab Complete 


  • The Rebus Lab Course
  • Access to private mastermind of The Rebus Lab
  • Over 35 Video Lessons totaling 7+ hours
  • Instant access to Instagram Mastery bonus course
  • Course Workbook
  • The first look (and use) at software we develop


The Rebus Lab 4 Month Payment Plan


  • The Rebus Lab Course
  • Access to private mastermind of The Rebus Lab
  • Over 35 Video Lessons totaling 7+ hours
  • Instant access to Instagram Mastery bonus course
  • Course Workbook
  • The first look (and use) at software we develop

Frequently Asked Questions

How much more is in the course vs what’s already on your website?

Think of The Research corner as a part of a chapter in a book. Think of The Rebus Lab as a college course that’s always being updated. Here, we go much deeper and show you the what, the how, and the why to build a complete strategy. The Research corner only shows you tactics.

Will this work for someone who is not in the online marketing industry?

Yes, The Rebus Lab has been built to help you tackle other industries.

What if I’m literally starting from ground Zero? No tribe, no product, and no idea how to add a blog post to WordPress, Will this course still help?

You’re my best kind of student. This course was built from the ground up with you in mind. You don’t need any of those things to join The Rebus Lab. We’ll show you exactly how to look inside of yourself and come up with the best ideas for YOU. Then we’ll show you how to build a tribe and business around that idea.

Is it possible to build an online business?

I’m from the deep south where we don’t pronounce half our words right. If I can do this then ANYONE can. I stumbled around for quite a while before I understood what I was missing. You’re going to be starting from the beginning with someone to hold you accountable and tell you what’s working and what’s not.

What kind of time commitment should I be prepared to make?

As you already know, the more effort and time you put in, the faster your business will grow. At the very least, you should be able to put in a few hours a week. If you can’t do that, turn off the TV or close the door long enough to build your business then no amount of training is going to change your situation. The Rebus Lab isn’t for you. If you get lost while on your journey, don’t be a stranger. There are other people going through it with you.

How long will the course take to complete?

The first two modules of the course are released as soon as you sign up. After that, another module will become available every 7 days (don’t worry, we’ll send you a reminder email). That means it should take you about 5 weeks to get through the entire course. That doesn’t mean you can’t start building your business from day one. 

I need to make money like yesterday, will The Rebus Lab help?

No, and please don’t join The Rebus Lab. I’m not in the market for people who need quick money, because when you’re in a poor financial situation, you make short term decisions out of necessity. The Rebus Lab is built for the long term. I suggest you come back when you’re more comfortable financially so you can use The Rebus Lab the way it was meant to be used.

Is there a way I can talk to Daniel if I get stuck or need extra help?

Call me on the phone? No. As much as I’d like to, I get more emails than I can respond to with that exact request. The best way to get me to treat your situation personally is jump on one of the Q&A sessions we’ll be holding regularly. I'll be very active in the private community. We’ve also built in accountability and community to the course so you’re in good hands.  

What if I’m not ready? What if I’m left handed? What if I live in the tropics? What if I’m short? What if I’m tall?

I like to call this “I was pampered too much as a child,” where we believe something in our lives is unique and nothing will change that. You’re looking for an excuse and if you search hard enough, you’ll find it. The Rebus Lab material has been tested in different industries with people with different situations and it works. So yes, it works if you’re American, Australian, South African, Tall, Short, Yellow, or Red. 



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